About Us

What are we?

We are a startup in genetics and health, based in Tel Aviv, Israel, one of the largest and most recognized world centers of genetic studies, health, nutrition and high-tech.

Using dozens of scientific and solid databases in bioinformatics expertise, we have developed a unique algorithm that allows us to get information about the DNA of each individual focusing on Health, Nutrition, Physical Fitness (Fitness) and skin.

What we do?


The DNA saves billions of information, like a "Technical Manual" of each human being.

Researchers of the most renowned universities and research centers around the world, are increasingly evolving in the study and interpretation of genes.

In recent years we have heard a lot of Preventive Medicine, where doctors and health professionals dedicated to improving the quality of life of their patients achieve greater longevity and know what habits, activities, food and changes should be adopted in order to try to avoid the manifestation of predisposed diseases.

Our Technologies

Our algorithm uses integrated data and information of the most trusted and respected global genomic sources such as Ensembl, GWAS, dbSNP, GAD (Genetic Association Database), NCBI, NHGRI (National Human Genome Research Institute), Clingen, OMIM, UCSC and others.

For you to understand better, only the dbSNP database catalogs more than 10 million reference SNPs. Our unique algorithm performs the comparative genomics of individual results with this and other global databases, information and publications.

SNPs are the most common type of genetic variation and are a focus of the DNA health tests. In a health test, SNPs are useful markers to detect genes that are meaningful to the risk of diseases and other medical details. 

They are also what the labs use to reveal details about their ancestry.